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Los Angeles Times - Los Angeles, CA
Author: Fred Alvarez
Date: Nov 8, 2005
In this politically charged election season, the small agricultural community
of Santa Paula has declared itself "Arnold Country." But not that Arnold.
Rather, community leaders have plastered the city with banners and bumper
stickers proclaiming their allegiance to fictional presidential candidate Arnold
Vinick, who is running on the Republican ticket on NBC's "The West Wing."
It turns out, Vinick hails from Santa Paula, at least according to a biography
posted on "The West Wing" website, which says that he volunteered
at the city's library, served on the City Council and helped refurbish the
California Oil Museum. The show's writers made Santa Paula his hometown in
response to campaigning by city officials.
Community leaders saw an opportunity to promote this Ventura County city of
30,000 after a January episode in which the television character, played by
Alan Alda, mentioned that he grew up in a citrus-growing community in California.
Santa Paula Mayor Mary Ann Krause, a "West Wing" devotee, was watching
that night. She fired off a letter to the show's writers and producers offering
Santa Paula, the self-described "Citrus Capital of the World," as
Vinick's hometown.
The City Council declared Vinick a Santa Paula resident and ordered City Manager
Wally Bobkiewicz to put him in the White House. Bobkiewicz followed with an
information blitz to writers and producers, touting the city's assets. He admits
that there was some bribery involved, as he sent a crate of oranges to further
generate interest.
The lobbying paid off last month, when Vinick's resume was posted on the website
and the California senator was listed as Santa Paula's favorite son.
"I'm probably the only city manager in America who has ever been directed
by a City Council to get someone elected president," Bobkiewicz said. "We're
not going to let up until we get Sen. Vinick into the White House."
Neither "The West Wing" nor NBC have played a part in Santa Paula's
promotional campaign, making no mention of it in commercials or on the show's
website.
But when it came to fleshing out details of Vinick's early political life,
Santa Paula was a natural fit, said story editor Lauren Schmidt, who is the
point person for the promotional campaign, receiving letters, postcards and
invitations to community events playing up the Santa Paula connection.
She wrote a biography stating that Vinick was born in Brooklyn, New York,
but raised in Santa Paula, where he worked on the family's citrus ranch and
learned the value of hard work. After graduating from Yale University and Stanford
Law School, he opened a law practice in Santa Paula and won a City Council
seat in the town's first write-in victory.
"We just really wanted him to have that small-town upbringing," Schmidt
said. "I personally love the fact that this town is so into it. That's
exactly the effect we want to have on our viewers."
But Vinick has yet to mention his Santa Paula roots on the show, and it's
unclear whether he will, Schmidt said.
Still, city officials and residents have gone all out in their Vinick campaign.
To the strains of a John Philip Sousa march, Santa Paula leaders in April
opened Vinick's official presidential campaign headquarters at the city's historic
train depot -- complete with sign-waving supporters and red, white and blue
balloons. The Chamber of Commerce, which is housed in the depot, has been selling
Vinick buttons, T-shirts and bumper stickers and has raised about $200 so far
for the city's Fourth of July fireworks display.
"We're just trying to promote the city," chamber manager Ken Brookes
said. "We're actually amazed that Hollywood has gone along with our idea." City residents certainly have.
Dozens showed up Sunday night at the Santa Paula Community Center hoping to
hear mention of Vinick's agricultural roots during a live televised debate
between the Republican nominee and his Democratic opponent, Matt Santos, played
by Jimmy Smits. The closest Vinick got was a mention of Santa Barbara as he
talked about oil drilling.
Still, in a large hall peppered with American flags and hand- written signs
reading "Victory for Vinick" and "There Can't Be Too Many Arnolds
in Government," the faithful cheered every Vinick statement.
A snap poll of "West Wing" viewers conducted by MSNBC/Zogby International
revealed that the debate has given Vinick's campaign new momentum.
Energized Vinick supporters took a group photo in front of a sign, inviting
the California senator to Santa Paula in the final days of the campaign --
a possibility that writers have not ruled out.
"We're just having fun," said Carmita Wood, 75, who had "Vote
for Vinick" spelled out in masking tape on the back of her button-down
shirt. "And we're doing everything we can to promote the values of this
small town."
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